Mountain Dew and Other Companies Go Bankrupt
Since the Truthful Labeling Act was passed, Mountain Dew, Lucky Charms and Froot Loops has increasingly lost money. Since companies were forced to put the true ingredients on the front of their labels, people quit buy these products. Apparently, when the label says “chock full of poison that WILL cause cancer”, no one wants the product. Pepsico says that they are mystified why one of their top sellers has now become a money pit. No ingredients have been changed. The taste is exactly the same. The caffeine levels are the same. The only difference is the label.
General Mills is facing the same problem. “This new act is causing significant financial issues and needs to be revoked,” says Lucky Charms CEO Kendall J. Powel. The company is even considering such drastic moves as changing the Lucky Charms recipe to rid the children’s cereal of harmful and toxic ingredients but says that will be a last resort.
Kellogg’s is suffering the same problem with their cereal Froot Loops. “Yellow 5 has been in our cereal for decades and customers never complained before this. Yes, we only sell yellow Froot Loops in the United States and have a totally different recipe for the UK, but Americans have never complained before now. I bet most of the lawmakers who passed this terrible act grew up eating Froot Loops,” says Kellogg’s CEO John A. Bryant.
Parents are replacing the favorite children’s cereals with things like eggs, bacon, sausage, pancakes and French toast. One mother of four, Patty Ranquist, is thankful for the new law. “It never occurred to me to read the ingredients label, even though I always checked the nutrition label. I couldn’t imagine companies deliberately putting ingredients in our food that they knew was a carcinogenic. I guess greed outweighed their common decency. But why didn’t the FDA step in before now? I trusted them to keep my children safe.”
And Ms. Ranquist does bring up a good point. Why have these ingredients been approved by the FDA? Why did the FDA choose to take a blind eye to the studies produced showing that Yellow #5 and Red #40 are causing serious side effects in our children? Leaky News attempted to contacted the FDA but was stonewalled.
Not all consumers, however, have quit purchasing the products. Mountain Dew, for instance, has seen a drop in sales of 75%. While everyone agrees that is quite a significant drop, it indicates that 250,000 people deliberately choose to drink a product labelled as “chock full of poison that WILL cause cancer.” Who are these people? Aren’t they concerned at what they are doing to their bodies?
One such man is Dave Covey. We asked Dave about his continued use of Mountain Dew, and this was his reply: “I like Mountain Dew. I have for as long as I can remember. Yes, I know it has bad ingredients in it. I knew that before the new labels. The thing is it’s my right to choose to drink it. You know, my body, my choice.”
Mrs. Sharon Blighton still buys her daughter Amy Froot Loops. “Froot Loops and Saturday morning cartoons were a tradition in my house growing up. I want my daughter to continue the tradition. After all, it’s only once a week, and she’s just a kid. Worrying about everything you eat is for adults, not for children.”
So which side of the debate are you on? Will you continue to purchase items labelled poisonous?